Proving return on investment
Positive testimony about the extent to Validium's mental health rehabilitation services were saving clients hundreds of thousands of pounds were written to prove its ability to generate return on investment.
THE BRIEF
After launching its mental health rehabilitation service, Validium was concerned that employers might see the fees charged for the one-to-one counselling needed to return someone to work as a cost, so wanted to clearly communicate just how much money the approach was already saving existing customers.
Benicate was tasked with helping to persuade high-profile clients to talk about the financial burden that unresolved mental health related absence was generating and the extent to which Validium’s solution had helped them to resolve the issue to good effect.
THE SOLUTION
Benicate produced the wording for an email to invite existing customers to take part in joint public relations activity, highlighting Validium’s desire to present them as a caring and forward-thinking employer.
Customers including Norfolk County Council, Nationwide and Great Western Railways (GWR) agreed to take part. Benicate set up and conducted the interviews, pulling out powerful business impact statistics and taking care of the approval process to generate three fully approved customer testimonials.
These were then shared with existing customers and placed in top-tier HR press, alongside powerful opinion pieces about the benefits of helping employees to recover from mental health issues.
THE RESULTS
The Nationwide case study made the finals of the Employee Benefit Awards, the Norfolk County Council Story was profiled in the CIPD’s People Management Magazine and the GWR story was profiled in Occupational Health & Wellbeing.
The editor of Occupational Health liked the messaging about why mental health issues are like windscreen chips – left unattended they crack into something much worse – that he decided to use it as the cover story and commissioned beautiful artwork to communicate the points in the article.
Validium was delighted with the results, which enabled them to stand out as the thought-leader on resolving mental health related absence and prove the value of their approach.
cover story
finalists
“The customer stories produced by Benicate are outstanding. They capture our ability to generate a return on investment, in a way that's helped us to grow our business”
Mike Shaw | Managing Director at Validium Group Ltd.